Avon Sold to Regent: What Does the Deal Mean for Avon Representatives? (2026)
The short answer
Avon was sold again, and nobody asked you.
Here is the short version. Regent, an investment firm in Beverly Hills, bought Avon's US business from LG. Regent's own lawyers say the deal closed on September 1, 2026.
So this is a sale, not a shutdown. Avon has a new owner. And Avon's own rule book says Avon can change the rules at any time.
Checked October 2026.
What this guide answers
Who owns Avon now?
Quick answer: Regent, since September 1. That makes it the third owner of Avon in the US since 2016.
It is late. One lamp is on over your kitchen island. The laptop is shut, the stool is pushed back, and half a glass of water sits there going warm.
The brochures in your trunk, the customer who texts you for her lipstick, the order due Tuesday, the group chat asking what the sale means. And that feeling that someone else was running your business, not you.
Avon in the US was split from the rest of Avon in 2016. An investment fund called Cerberus took control of it.
Then LG, a Korean company, bought it from Cerberus in 2019, The Asia Business Daily notes. It paid $125 million, the Korea Herald reports.
On August 24, 2026, LG signed to sell it to Regent. Avon's own news page called the deal "a more connected opportunity for employees, Representatives and Ambassadors."
That is you. The plan was about you, and it was signed without asking you.
Twenty minutes, and you decide nothing on the call
Working out what comes next for you? It is a video call about my own business, Switch to America. Ask me anything, and you sign nothing.
You can always say no.
Is Avon going out of business?
Quick answer: no. It was sold to a firm that already ran Avon on three other continents.
Regent bought Avon in Europe, Asia and Africa first. Natura, the company from Brazil that sold it, says that sale closed on December 31, 2025.
Eight months later, Regent bought the US business too. And so the US business and Avon International have one owner again.
Here is the part I will not argue with. A buyer who wants the whole brand back together may be good for Avon. Avon's own news page lays out the plan. Better products, and a stronger tie to the people who sell them. That is a real point.
But good news for the owner and a say for you are two different things.
Who made the sales, and who got a vote?
Quick answer: sellers like you made three out of four sales last year. You got no vote on the sale.
The Asia Business Daily, a Korean paper, ran the numbers. By its account, 75.9% of Avon's sales last year came through its sellers. That is you.
LG paid $125 million in 2019. By The Asia Business Daily's account, LG agreed to sell for $6 million. The paper says LG would hand over Avon Canada's shares for $1. LG said the exact price would be set at closing.
Whatever the final price, you were not asked. The whole chain fits in one table.
| When | What happened | Who says so |
|---|---|---|
| 2016 | Avon's US business split from the rest of Avon | Regent's lawyers, Miller Thomson |
| 2019 | LG bought it for $125 million | The Korea Herald |
| December 31, 2025 | Regent closed on Avon International | Natura's own filing |
| August 24, 2026 | LG signed to sell the US business to Regent | Avon's own news page |
| September 1, 2026 | Regent closed the deal | Regent's lawyers, Miller Thomson |
Five steps in ten years, and not one of them needed a yes from you. The reason is in Avon's own paperwork.
What can the new owner change for you?
Quick answer: almost anything, even whether you stay. Avon's own rule book says so.
None of the sale news says what changes for you. But Avon's rule book says who decides.
The one on Avon's site took effect January 1, 2025. It even says sellers used to be called Sales Representatives. Now the paper calls you an Ambassador.
The rules can change whenever Avon likes
The rule book says it "may be modified by Avon at any time in its sole discretion." It also has you agree "to abide by all future changes." So the paper has you saying yes to rules nobody has written yet.
Your pay levels can move
In Avon's words, "Commission Levels are subject to change at any time." What you keep from each order is not locked.
Your spot can end for no reason
Either side "may terminate the Ambassador Contract at any time, for any reason or for no reason at all." You can walk away too. But your place there was never yours to keep.
Your customer can go around you
The rules say a customer may choose "to work directly with The Avon Company without an Ambassador." The trust is yours. The checkout is Avon's.
Isn't this just another pitch?
Quick answer: partly. I will tell you which part.
Avon is not a bad company for being sold. Companies get sold, and this one may go well.
Now me. Switch to America could change its rules too. Any company can.
Switch to America is a private membership store. We are the manufacturer. No middlemen and no markup. No minimums, no maximums. You pay what a brand new shopper pays.
Avon's rules also say this. You may not recruit Avon's sellers or customers into another direct sales business. That holds while you sell Avon, and for one year after. I would keep that rule to the letter.
I will not hand you a number to expect. Nobody honest can.
What would I do first on Monday?
Quick answer: save your records, then ask Avon one question in writing.
You shut the laptop again and look out the window. You do not need every answer tonight. You need a few things done by Monday.
Save what Avon shows you today
Avon's rule book says your invoices live on Avon.com. Save the last few. Put them in one folder with today's date on it.
Ask Avon one question in writing
What changes for me under Regent, and when will I be told? Send it, and keep the answer.
Ask the next company the same things
Including me. Who owns the customer? What happens to me if the company is sold? Who can change the pay rules, and with how much notice? Where is the income disclosure?
If someone dodges one, that is your answer. Then talk it over with a friend who has nothing to sell you.
Shannon's Advice
Straight talk from ShannonI do not call them grocery stores. They are poison centers meant to do you and your family harm. It is not just the brands who are doing the harm, it is the stores themselves. They allow these toxic products on their shelves. People are sick and dying. This is a very serious matter. How can we ever trust them again?
We can't trust them. That is where Switch to America comes in. We are a new supply chain, built on family values, trust and affordability.
You do not have to take my word for it. The proof is in my blog posts, the recalls, the lawsuits and the fines. Also, inside my Switch Circle private community, we talk about real solutions.
Women come to me exhausted, in pain, stressed out, and on a list of prescriptions they never wanted. I have spent over 20 years helping women get off prescription medications. I help families reclaim their health.
We cannot stop them. I have stopped expecting to. However, we can stop walking into their stores. We are linking arms and together taking our control back. Control of our health and our finances.
Start by clicking the link below and booking the twenty minutes.
Where to check me
- Avon's own announcement, August 24, 2026. Regent agreed to buy Avon North America and called it "a more connected opportunity for employees, Representatives and Ambassadors." The plan names you. Nobody asked you first.
- Miller Thomson, Regent's Canadian lawyers, September 1, 2026. The purchase closed that day, putting Avon "back under common ownership for the first time since 2016." It is done, and there was no vote.
- The Korea Herald, by No Kyung-min, August 24, 2026. LG paid $125 million in 2019 and disclosed the sale in a regulatory filing. Your company changed hands on paperwork filed in Korea.
- The Asia Business Daily, by Han Yeju, August 30, 2026. By the paper's account, LG agreed to sell for $6 million, and 75.9% of Avon's sales last year came through its sellers. You carried most of the sales, and the price was set without you.
- Avon's Business Policies and Procedures for Independent Ambassadors, effective January 1, 2025. The "sole discretion" and "no reason at all" lines are here. The rules you work under, in Avon's own words.
- Natura's filing, January 2, 2026. Regent closed its purchase of Avon International on December 31, 2025. Regent had done this once already.
None of these papers say what changes for you next. If someone tells you they know, ask them for the page.
Who do you become?
Here is what I want for you, whether or not we ever speak.
It is four o'clock on a Thursday in November. You are walking the long way home under the trees, the leaves gone gold, hands free. Your phone is on the kitchen counter. You do not reach for it at the corner. The answer you asked Avon for is already in a folder, with a date on it.
You become the one who owns her side of the deal, whoever signs the next one.
Twenty minutes, on video, no slides
Bring the four questions from Monday and ask me every one. If this is not for you, I would rather we both find out on the call.
You can always say no, and there is no follow up if you do.What else are women asking me about this?
Is Avon going out of business?
No. It was sold. Regent closed its purchase of Avon in the US on September 1, 2026, by its lawyers' account. Avon's own news page talks about growth, not closing.
Who owns Avon now?
Regent, an investment firm in Beverly Hills. It owns Avon in the US and Canada, plus Europe, Asia, Africa and the Middle East. Natura, from Brazil, kept Avon in Latin America.
Will my pay change under Regent?
None of the sale news says so. But Avon's own rule book says commission levels "are subject to change at any time." Ask Avon in writing, and keep the answer.
Do I have to quit Avon to talk to you?
No. A call is just a call. Read the part of your Avon rule book on other businesses first, so you stay in good standing.
Worth reading next
- What happened to It Works? The same story, a different company.
- Which direct sales companies shut down in 2026? The sourced list.
- How do you read an income disclosure? The one page to ask for first.
- More for women building something