What Happened to Trunori? Why It Closed and What Promoters Can Do Now (2026)
The short answer
Trunori is closed. On September 28, 2026, it told promoters it was shutting down.
Here is the short version. The founders blame the partner who made the product. Their notice says "we cannot operate a product-based company if our orders cannot be fulfilled."
You did nothing wrong. By the founders' own account, the orders stopped at a place you never had a key to.
That is the whole post. The rest is the proof, and what to do on Monday.
What this guide answers
What happened to Trunori?
Quick answer: on September 28, 2026, it told promoters it was closing. The founders say their manufacturing partner stopped the orders.
It is late. One lamp is on in the kitchen. Your laptop is shut and your chair is pushed back.
You know the list. The customer who texted to ask where her ProPara is, the kit box still in the hall closet, the group chat that will not go quiet, the launch post still pinned to your page, and that feeling that somebody else's choice was running your business instead of you.
Here is what the founders wrote. Their shipping side was told "by our manufacturing co-founder to stop fulfilling trunori orders."
And so the doors closed. All open orders, they wrote, "will be refunded in full."
Twenty minutes, and you decide nothing on the call
Sorting out what comes next? It is a video call about my own business, Switch to America. Ask me anything. You sign nothing.
You can always say no.Trunori sold supplements like ProPara, TruBody Protein and Protone. It opened in late 2025.
Type trunori.com into your browser today. There is no store on it anymore. Checked October 2026.
How could one partner stop everyone's orders?
Quick answer: Trunori's name was on the bottle. By the founders' account, the shipping sat in a partner's hands.
Read the notice slowly. Nothing in the published notice blames the product, and nothing blames you. It points at one person, on the side that made the product.
The notice does not name that partner. It does not say what went wrong between them either.
So, by the founders' account, the name on the bottle and the hand on the shipping were not the same. They said it plainly: "we cannot guarantee that an order placed will actually be fulfilled."
From your side of the screen, you had no way to see that. Nobody gave you a key to that room.
Here is the part I know you are thinking. Maybe it was just bad luck.
The founders wrote, "We were not preparing to close trunori. We did not see this coming." The watchdog site that reported the notice is not so sure. It asks how, if money was the problem, they did not see it coming. I take them at their word.
And that is the point. If the people at the top could not see it coming, nobody selling it could. Nobody hands you these questions on day one. Here they are.
What should you ask before you start anything again?
Quick answer: who makes the product, who keeps the customer list, and what happens to your customers if it closes.
Ask all three of any company you look at. Ask them of me.
Here is Trunori held up against those three. The middle column is the founders' own notice, as published.
| The question | At Trunori, by the notice | What you want to hear next time |
|---|---|---|
| Who makes the product? | A "manufacturing co-founder," not named | "We are the manufacturer" |
| Who keeps the customer list? | Not covered in the published notice | You keep your own list of names and numbers |
| What happens to your customers if it closes? | Open orders "refunded in full" | A plain answer, in writing, before you start |
The last row is the one that stings. You built the trust, and the one promise the notice made your customers was a refund.
Isn't this just another pitch?
Quick answer: partly, and here is the part I will not dress up.
The founders were building, by their own account. Their notice says new products were on the way. "Those products are real. Those plans were real."
Switch to America could close too. Any company can. I will not pretend otherwise.
Here is my answer to question one. We are the manufacturer. No middlemen and no markup. No minimums, no maximums. Ask me the other two on the call. If I dodge one, that is your answer.
You pay what a brand new shopper pays. I will not hand you a number to expect. Nobody honest can.
What would I do first on Monday?
Quick answer: look after your customers' money first, then write down their names.
Call every customer who had an order open
Tell her what the founders wrote. All open orders "will be refunded in full." Ask her to tell you when it lands.
Federal rules for online and mail orders back her up. Once a seller tells her it will not ship, the order counts as canceled. The seller owes her a "prompt refund."
If she paid by credit card and nothing shows up, federal law counts goods "not delivered" as a billing error. Her letter has to reach the card company within 60 days. The clock starts when the first bill showing the charge was sent. So do not wait long.
She will remember that you called.
Save every order record you can still find
Order emails, receipts, texts from the company. Put them in one folder with the date on it. If a refund or a card letter is needed, that folder is your proof.
Check your own card for the monthly fee
If you paid a monthly promoter fee, find it on your statement. Make sure it stopped.
Write down the people, not the products
Each name you can think of. The one who asked you about protein. Her sister. The neighbor who tried it twice.
No notice can close those. They are yours. They always were.
Then talk it over with a friend who has nothing to sell you.
Shannon's Advice
Straight talk from ShannonI do not call them grocery stores. They are poison centers meant to do you and your family harm. It is not just the brands who are doing the harm, it is the stores themselves. They allow these toxic products on their shelves. People are sick and dying. This is a very serious matter. How can we ever trust them again?
We can't trust them. That is where Switch to America comes in. We are a new supply chain, built on family values, trust and affordability.
You do not have to take my word for it. The proof is in my blog posts, the recalls, the lawsuits and the fines. Also, inside my Switch Circle private community, we talk about real solutions.
Women come to me exhausted, in pain, stressed out, and on a list of prescriptions they never wanted. I have spent over 20 years helping women get off prescription medications. I help families reclaim their health.
We cannot stop them. I have stopped expecting to. However, we can stop walking into their stores. We are linking arms and together taking our control back. Control of our health and our finances.
Start by clicking the link below and booking the twenty minutes.
Where to check me
- A watchdog site's report, September 28, 2026, on Trunori shutting down. The founders' notice, quoted: the manufacturing co-founder line, the refund line and "We did not see this coming." The reason for the closing, in the founders' own words, and the one promise to your customers in what was published.
- The FTC's mail order rule, 16 CFR Part 435. Section 435.2(c) covers a seller that has "indicated its decision not to ship." What the rule says a seller owes your customer once it says it will not ship.
- 15 U.S.C. 1666, on fixing credit card billing errors. Goods "not delivered" count as a billing error, with a 60 day window to write. A clock your customer should know about today.
- Regulation Z, 12 CFR 1026.13. The rule card companies follow on billing errors: a charge for goods "not delivered to the consumer" as agreed is a billing error, and the letter must arrive "no later than 60 days" after the first statement that shows it. The rule your customer's card company has to follow.
No lawsuit or regulator action against Trunori could be found as of October 2026. The closing reason is the founders' own claim, and it is reported here that way.
Who do you become?
Here is what I want for you, whether or not we ever speak.
It is a Saturday afternoon in November. You walk the road past the red barn in the low sun, nothing in your hands. Your phone stays on the kitchen counter, because each customer with an open order has heard from you. You do not check the group chat once.
The next time you are asked to sign up for a thing, you ask the three questions first, out loud.
You become the one who knows who makes it, and who keeps her own list of people.
Twenty minutes, on video, no slides
Bring the three questions. Ask me who makes the product first. If it is not for you, I would rather find out on the call.
You can always say no, and there is no follow up if you do.What else are women asking me about this?
Is Trunori really closed?
Yes. On September 28, 2026, the founders told promoters it was shutting down. Today trunori.com has no store on it.
Will my customers get their money back?
The founders wrote that all open orders "will be refunded in full." If your customer paid by credit card and the refund has not shown up, federal law treats goods not delivered as a billing error. Her letter has to reach the card company within 60 days. The clock starts when the first bill showing the charge was sent.
Who was the manufacturing co-founder?
The notice does not name that person, and I will not guess. What matters for you is the setup, not the name. By the founders' account, a partner, not the name on the bottle, could stop the shipping.
Did I do something wrong?
No. You sold a thing people liked, and you got back to them when they texted. By the founders' account, the orders stopped at the shipping end, and you never held that key.
Do I have to decide what is next right now?
No. Give it a week. Then ask the three questions of anything put in front of you, including me.
Worth reading next
- Which direct sales companies shut down in 2026? The sourced list.
- Sipology closed. What can its consultants do next? Same pattern, a tea company.
- Tired of selling someone else's product? For the part about whose name is on the bottle.
- How do you tell a real business from a repackaged course? What to get in writing before you pay.
- More for women building something